Thursday, February 6, 2014

Creating A Logo


Creating a personal logo has been a complex soul searching journey. I have researched personal logos in hopes of finding some inspiration, but was lost in a sea of initials. I typed “creating a personal logo” into Google, expecting some simple formula. I wanted Google to tell me what to do.  The Google search actually turned up an article called “How to Construct a Personal Logo” from the site, Inspirationfeed.com. I read that article from top to bottom and had no more of an idea then when I started. Staring at the blank pages of my sketchbook, I realized why I was having trouble. My personal logo should reflect me, my passion, personality and ability. No article is going to be able to tell me who I am or how to represent myself. I am a “home-made”, “personal touch” kind of person. In 25 years, I have never bought a card from a store. Most of the presents my friends and family have come to expect from me have been paintings or mixed cds (complete with cover art). I believe that “home-made” and “one of a kind” trump “ordinary” and “commonplace”. I want a logo that feels “home-made”. I experimented with watercolors this week, watching how the layers of color interacted with each other. I like how watercolors look free but controlled at the same time. The colors don’t spread beyond the wet boundary you set for them but within the boundary, they run free. This is similar to my own personality. On the outside, I am calm and controlled. On the inside, my mind goes off in different directions. I constantly have ideas flowing through my mind. I also tried out a few different design concepts. I found myself gravitating towards the number three. Many of my designs included three circles. The three circles would represent me as an artist, designer and game designer. More work needs to be done to figure out what logo is the right fit for me but I feel like I am on the right track.

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